Peanut Butter Drive
Rebrand print and media collateral for The Cheesecake Factory’s annual fundraising event, the Peanut Butter Drive.
During the Peanut Butter Drive, staff and managers of The Cheesecake Factory fundraise and collect jars of peanut butter to stock food bank shelves. Over 100,000 pounds of peanut butter is collected every September to help provide lunches for hungry children all over the country. The company was seeking a new, modern look for the promotional materials of this campaign. My job was to rebrand the existing materials in a contemporary manner that fit the “upscale casual” design style of the company. This was done by using sans-serif fonts, minimal imagery, and vector graphics.
- Adobe Illustrator
- Adobe InDesign